My Playgreen

Timberland | My Playgreen

MY PLAYGREEN – Supporting access to trees and greenspaces for urban children

As an outdoor lifestyle brand, Timberland has a longstanding commitment to protecting and restoring the outdoors. Not only the great outdoors, but the city parks, community gardens and green spaces its consumers explore every day. As part of this commitment, Timberland has teamed up with the King Baudouin Foundation to support the creation, maintenance or improvement of greenspaces in 5 European cities in 5 years through a grant program called My PlayGreen.

My Playgreen support urban greening projects directed to children and teenagers across Europe 5 largest cities.

Apply to the Grant?

Applications for projects located in Milan must be submitted before July 19th 2017 on the King Baudouin Foundation website.  APPLY NOW

Winners will be announced in October 2017.

Why supporting the access to trees and greenspaces for urban children?

Today, 54% of the world’s population lives in urban areas, a proportion that is expected to increase to 66% by 2050.  Europe is home to 14% of the world’s urban population. The limited access to wilderness for those living in densely populated areas may result in a series disorders, especially in children. At Timberland, we believe green spaces are the heartbeat of a community. They do so much more than provide a place to play and explore; they foster physical activity and lead to direct physical health benefits, and have beneficial effects – after brief exposures - on memory and attention. Overall, they create a sense of belonging and community.

Grants to reward grassroots urban greening projects

We believe in the power of community groups to turn their neighborhoods into green. Therefore, we have chosen to reward small scale projects and those citizens and local charities that work hard to make a difference in their communities.

My Playgreen rewards local, grassroot projects that engage the local community with grants up to 5000 euros.  

5 cities in 5 years : London, Milan, Berlin, Paris, and Barcelona

My PlayGreen is set to travel to 5 key European cities in 5 years. London (2016), Milan (2017), Berlin (2018), Paris (2019) and Barcelona (2020).  A jury of local experts evaluate the projects in each location.

Upcoming events

London – winners were announced in March 2017

Milan – applications closed on July 19th 2017, winners will be announced in October 2017

Berlin – applications will open in April 2018, winners to be announced in October 2018

Paris – applications will open in April 2019, winners to be announced in October 2019

Barcelona – applications will open in April 2020, winners to be announced in October 2020

Grantees in London

A total of 14 projects distributed across London, the largest city in Western Europe, have been awarded with grants in 2017. 

Growing Local – St Mary’s Secret Garden, Hackney

St Raphael’s Edible Garden – Sufra NW London, Brent

Raising Beds, Raising Futures – London Wildlife Fund, Southwark

Forest School in the City – Spitalfield Farm, Tower Hamlets

Stambourne Woods Community Project – Friends of Stambourne, Croyon

Apple Watch – OrganicLea, Waltham

Primrose Community Garden Nature Club – Cordwainers Grow CIC, Hackney

 Clitterhouse Farm Garden – Clitterhouse Farm, Cricklewood

The Phoenix Garden Pond Project, The Phoenix Garden, Camden

Edible Playground at Marner Primary School – Trees for Cities, Tower Hamlet

A Leafy Legacy – Trees for Cities, Ealing, Barking & Dagenham

Pasteur Garden – London Grown Workers Co-operative, Enfield

Southall Orchard Project – Southall Transition, Ealing

Green Garden Project – Single Homeless Project, Lewisham

We thank our London Jury members Julian Smith (Chair), Mathew Frith, Chris Collins, Martin Crabbe, Kate Sheldon, and Beth Collier.